Article 1539.Exclusive right to commercial designation

1. The right holder has the exclusive right to use the commercial designation as a means of individualizing his or her business in any manner not contrary to the law. (Exclusive right to commercial designation), including by indicating the commercial mark on signs, forms, accounts and other documentation, in advertisements and advertisements, on goods, or on the Internet, if such designation has sufficient distinguishing features and its use by the right holder for the individualization of his or her business is known 2. The use of a commercial designation likely to mislead a particular person ' s ownership of the enterprise is not permitted. a symbol similar to the degree of confusion with the trade name, trademark or exclusive commercial designation of another person with whom the corresponding person belongs 3. A person who has violated the rules of paragraph 2 of this article is obliged, at the request of the right holder, to cease the use of the commercial mark and to make reparation for the 4. The exclusive right of commercial designation may be transferred to another person (including by contract, by universal succession and on other grounds). If the commercial designation is used by the right holder for individualization The transfer to another person of the exclusive right of commercial designation in one of the enterprises deprives the right holder of the right to use the commercial mark 5. The right holder may grant another person the right to use his or her commercial designation in a manner and under conditions that are prudent. 656) or a commercial concession contract (art. 1027).